App & API drive transformation at SHF

App engages customers and API engages partners:

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Shriram Housing Finance feels that the consumer acceptance of digital interaction has evolved considerably as the pandemic has forced everyone to fasten the pace of digital engagement with the consumer. The company’s MD and CEO Subramanian Jambunathan says the company was already on the path to evolve as a tech-driven mortgage company, where moving away from human interface was considered inevitable. “The pandemic perhaps forced us move faster as consumer behavior changes were brought in by environmental factors rather than we driving those changes. We always believed that a digital journey would become the forefront of customer interaction over the next 3-5 years,” says he.

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