As the fashion landscape booms with new designers, retailers and e-commerce players, Devangi Parekh plans to play a critical role in this expansion.
“Love what you do and immerse yourself in it, otherwise you will not enjoy the long hours and the hard work that goes into a venture.” This business lesson is not something that Devangi Parekh, Creative Director, Aza Fashions learnt at a graduate school. Rather, these are crucial life lessons she learnt along the way. Parekh is the daughter of Dr. Alka Nishar, who launched the outfit in 2005, and Atul Nishar, the founder of Aptech Computers and Hexaware Technologies. After graduating with a Bachelors in Entrepreneurship from Cornell University, Parekh wanted to gain global experience in diverse industries. So, she took up an analyst’s job at Deloitte Consulting in New York. But Parekh was her mother’s daughter and a fashion addict at heart; she would spend her free hours analysing designer collections, reading about textiles, and examining store layouts and displays.
Esta historia es de la edición December 2016 de BlackBook — India's Luxury Insider.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición December 2016 de BlackBook — India's Luxury Insider.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
No Stone Unturned
BlackBook travels to Surat to explore the step by step journey of a Forevermark-approved diamond—and what the grading giant has planned for its india expansion
The Revival Of Retail
There is nothing quite like browsing through a physical store full of curiosities and beautiful things. Is that why we are seeing a resurgence of luxury boutiques?
Bringing Their A-game
Inside Mumbai’s snazzy co-working and leisure club, The A, a members-only space with a built-in prohibition-style speakeasy and a virtual reality zone
Will India Sail Through?
The long neglected coast of India has received a new lease of life from the Indian government which is developing its ports to attract cruise tourism to the country.
The Ultimate Address In Luxury
Stellar views and large living spaces are real estate gold when it comes to residential properties in a space-starved metropolis like Mumbai. Vivarea by K Raheja Corp, with its world-class amenities, offers the best of both.
The Design Doyenne
Gayatri Ruia has created a niche for herself in the world of luxury through her diverse pursuits in art, interiors and fashion.
The golden boy
Siddharth Kasliwal, who represents a vibrant new face of luxury, upholds his family legacy even as he forges ahead with his own vision of opulence.
Jaipur Hospitality's New Finesse
For decades, royal abodes have been Jaipur’s most esteemed getaways. Now, stylish havelis, impeccable boltholes and standout restaurants dot the landscape.
The Rajputana Thoroughbred
Motorcycle enthusiasts are racing to Jaipur for bespoke bikes with an Indian ethos.
Design Story
Good Earth tells tales of enchanted India, with a contemporary lens. BlackBook speaks to CEO Simran Lal about luxury, her inspiration and upcoming wellness offerings.
