Make A Scene

To host a large-scale luxury event of international standards in India, it’s important to think out of the box and find revenue streams other than ticketing

- Mazhar Nadiadwala

India is home to a thriving event management industry, which has witnessed remarkable growth in recent years. From huge concerts to grand corporate events and more, there has been a significant hike in the demand for large-scale luxury and lifestyle events. Despite this, India has not reached its full potential as a hot spot for hosting such mammoth events yet.

The biggest challenge for the events industry is that it is very dependent on sponsorships. Whenever the market faces the slightest lull, it begins to show repercussions in the events industry. Possession of adequate capital is the backbone of every event in the industry. When scouting for event sponsorships, we face multiple challenges. The first is to identify the right sponsor, one that is truly interested in funding the event. Do not accept funding from sponsors that have little or no concern in the event itself, but are solely placing their money on great Returns on Investment (ROI). A little searching goes a long way towards securing adequate capital for each event.