Weekend At Bob's
Bloomberg Businessweek|January 21, 2019

At a billionaire’s golf nirvana, you can spend three days getting fitted for the most coveted set of clubs in the game. By

John Paul Newport
Weekend At Bob's

It’s not unusual for golf-addicted billionaires to drop a couple of hundred million dollars on the ancient game. Herb Kohler (of the Kohler Co.) built the famous Whistling Straits and Blackwolf Run courses in Wisconsin. Paul Fireman (Reebok International Ltd.) created Liberty National Golf Club on a former Superfund site opposite the Statue of Liberty. Julian Robertson (Tiger Management) carved out two spectacular clifftop courses in New Zealand. Then there’s Donald Trump.

Bob Parsons has gone a different route. In 2013 the founder of GoDaddy Inc. (estimated wealth: about $2 billion) purchased a down-on-its-luck country club in Scottsdale, Ariz., and set about transforming it into a golf paradise, adding two courses, a second clubhouse, and luxurious overnight accommodations. Total cost when it’s all done later this year: $300 million.

Then in 2015 he started PXG (for Parsons Xtreme Golf LLC), a golf-equipment company that markets drivers, irons, and putters the way Rolex sells watches. Now Parsons is using his high-desert oasis, christened Scottsdale National Golf Club, as a tool for selling his luxury goods. For $17,500, PXG customers can buy a three-day “Xperience.” The sum includes a set of PXG clubs, custom-fitted at an on-site hyper deluxe practice facility, and the opportunity to use them on the club’s courses. Wining and dining at the club is also part of the deal, though customers stay at the nearby Four Seasons resort; the sumptuous on-site villas are reserved for the club’s 139 members.

Esta historia es de la edición January 21, 2019 de Bloomberg Businessweek.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición January 21, 2019 de Bloomberg Businessweek.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE BLOOMBERG BUSINESSWEEKVer todo
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 minutos  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 minutos  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 minutos  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 minutos  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ minutos  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ minutos  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 minutos  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 minutos  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 minutos  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 minutos  |
March 20 - 27, 2023