Startup Bubble: Rise Or Fall?
Business Manager|September 2017

The Startup story : what works, what  doesn’t?

BM Editorial Team
Startup Bubble: Rise Or Fall?

Most of us know that startup ecosystem has seen its fair share of ups and downs but the fact remains that entrepreneur bug has hit the youngsters of the nation like never before. Many retirees are also launching their ventures and turning successful entrepreneurs, post their regular service stint. However, it's not easy to understand what's driving this growth - are we just a ' startup crazy' nation or there is more to it that is furthering up the startup game? Business Manager explore to solve this puzzle for its readers in this edition.

Building an active and diverse innovation ecosystem to drive startup growth and economic development is critical and complex, at the same time. Yet, gathering insights from successful companies and local entrepreneurs - such as Flipkart, Snapdeal, Zomato and the likes reveals a lot about the strategies to help grow a startup, and bump up the economic growth of the nation, further creating numerous new employment avenues.

But what’s driving this growth?

Beyond the socio - economic factors, including, immigration, growth of the minority labour force and overall population growth, the need for instant gratification - the key feature of millennials and the zeal to do something of own, the dream of having an enterprise and the urge be one's own boss along with the requirements of having a perfect work - life balance are the prime factors pushing the growth of startups, especially in India.

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