During the pandemic, when buying fashion online became all the rage, retailers were (forcibly) ushered into an era of technology. Adoption and adaptation of technology became a no-brainer for brands and retailers who wanted to stay in business.
The use of technology has seamlessly integrated itself into the fashion retail industry in the post-Pandemic world and brands and retailers are realizing that when it comes to connecting with customers and boosting their bottom line, technology is in style.
Mobile apps, Big Data, new age inventory management and supply chain solutions are some innovations that most forward-facing brands have adopted in the last two years. IMAGES Business of Fashion brings to you chic technologies that can help you sharpen your fashion retail journey.
Generative Al
AI- the simulation of human-like problem-solving and decision-making within a machine is redesigning fashion, with tools such as chatbots and personalized recommendations now in commonplace.
After generative AI's breakout year in 2023, use cases are emerging across creative industries, including fashion. Capturing the value of this transformative technology in 2024 will require fashion players to look beyond automation and explore its potential to augment the work of human creatives as per the BoF & McKinsey State of Fashion Report 2024.
Generative AI will change the way we design, produce, merchandise, cost, market, and possibly wear fashion. It could help optimize production floors. It could diversify marketing. 2024 will be the year to see how companies meaningfully implement AI within their own processes.
Augmented Reality
Esta historia es de la edición February 2024 de Business Of Fashion.
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Esta historia es de la edición February 2024 de Business Of Fashion.
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Ed-a-Mamma, Ed the eco-conscious clothing brand founded by Alia Bhatt, has launched its first standalone store at Jio World Drive in Mumbai. The brand specialises in sustainable kids and maternity wear, aiming to promote responsible fashion choices among families.
Foot Locker comes to India with Metro Brands Ltd, launches first store at Select City Walk
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IFF Sustainability Conclave: Rishi Suri on How LYCRAⓇ XTRA LIFE™ Improves Garment Lifespan
In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices... In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices...
Duke Fashions (India) Ltd.
Founded in 1966 by Komal Kumar Jain, Duke Fashions has established itself as a pioneering brand in the Indian apparel and footwear industry.
THE INDIAN DENIM MARKET IN 2024: An Analytical Overview
The Indian denim market is poised for significant growth, with a projected compound annual growth rate (CAGR) of 15% from FY2023 to FY2028. By FY2028, the market size is expected to reach USD 7.82 billion...
Orry x Flying Machine capsule collection launches in Bengaluru
Apparel brand Flying Machine has launched its limited-edition Orry x Flying Machine capsule collection in Bengaluru after a successful debut in Delhi.
