INGREDIENTS OF A TRANSFORMED FASHION SECTOR

THE TRANSFORMATION SWEEPING ACROSS THE CONSUMER UNIVERSE AND TECHNOLOGY IS THROWING UP MAJOR IMPLICATIONS FOR FASHION BUSINESSES. FASHION RETAIL OF THE NEW WORLD EMBRACES AN INTEGRATED REALITY WITH DEEPLY INTERLACED DIGITAL MOMENTS THAT BOOST PHYSICAL EXPERIENCES, AND VICE VERSA. INDUSTRY EXPERTS SPEAKING AT IFF 2022 ON 'BUILDING FUTURE-PROOF FASHION RETAIL MODELS' DELIBERATED ON BALANCING THE FOUR TENETS OF FASHION RETAILING IN THE NEW WORLD - PURPOSE, INNOVATION, EXPERIENCE AND ENGAGEMENT.

- TRIPTI MEHTA

SESSION MODERATOR

• BS Nagesh, Founder, TRRAIN

PANELISTS

• Akhilesh Prasad, President & CEO, Fashion & Lifestyle Business, Reliance Retail.

• Ayushi Gudwani, Founder & CEO, FableStreet

• Himanshu Chakrawarti President, Snapdeal

• Mukesh Kumar CEO, Infiniti Malls and Chairman, SCAI

• Vineet Gautam CEO, Bestseller India

We are sitting in a unique situation once again in India, where everything is looking bullish, everything is looking big, and opportunities are large. It 50% of modern trade is going to be e-commerce in the next five years. The prospect of establishing and sustaining a successful fashion business in the India of today may be overwhelmingly thrilling and daunting in equal measure. So, how does a new-age brand decide what it wants to do while standing out from the crowd? Sharing her thoughts on the subject,