The fashion industry is an exceedingly competitive and fast-paced market. It is constantly struggling with increasing input costs because of factors such as rising wages, materials, energy costs, transportation costs, regulations and other factors that can influence supply chain bottlenecks. These rising input costs have been putting pressure on the producers and consumers who are being forced to pay higher prices for their products.
High input price in fashion has a significant impact on both producers and consumers. The producer has to deal with higher production costs, so they have to raise their retail price as well as allocate more resources towards marketing and advertising. This affects both retailers and customers who have to pay more for their clothing items, which is ultimately bad news for them.
Reason for High Input Cost and Inflation
The fashion industry is one of the most dynamic industries in the world. It is a multibillion-dollar business that has been growing steadily over the last few decades. However, the industry has been facing several problems, such as high input costs, inflation and lack of transparency.
Its complexity can explain the reason for high input cost in the fashion industry. Fashion requires a lot of creativity and technical know-how to produce, which requires time and investment. It has been difficult for brands to manage their supply chain in a way that they can get their products out to consumers at a low cost while keeping their brand image intact. This is because of the large number of stakeholders involved in production - such as designers, fabric suppliers, manufacturers, retailers and consumers themselves.
The major reasons for the increase in input prices are:
Esta historia es de la edición February 2022 de Business Of Fashion.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición February 2022 de Business Of Fashion.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Alia Bhatt's Ed-a-Mamma expands offline with first store at Jio World Drive, Mumbai
Ed-a-Mamma, Ed the eco-conscious clothing brand founded by Alia Bhatt, has launched its first standalone store at Jio World Drive in Mumbai. The brand specialises in sustainable kids and maternity wear, aiming to promote responsible fashion choices among families.
Foot Locker comes to India with Metro Brands Ltd, launches first store at Select City Walk
Foot Locker inaugurated its omnichannel launch in India on October 19th with Metro Brands Ltd managing physical stores and Nykaa Fashion overseeing its e-commerce operations.
Timex Group India Ltd reports record-breaking quarter, surges 37% in revenue
Timex Group India Ltd has recorded its most successful quarter to date. With the company marking its 170th year, TGIL reported an all-time high revenue of Rs 172 crore for Q2 FY25.
Honasa Consumer Ltd. names Dr.Kaustav Guha as Vice President of R&D
Hana onasa Consumer Limited has Lannounced the appointment of Dr. Kaustav Guha as Vice President of Research & Development. In this role, Dr. Guha will enhance the company's R&D capabilities and drive product innovation across Honasa's portfolio, which includes brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr. Sheth's.
TechnoSport expands retail footprint with largest store in Tiruppur
Active sportswear manufacturer, TechnoSport launched its largest retail store in Tiruppur, marking a step forward in its expansion strategy across India. This store, spanning 1,500 square feet, aims to meet the rising demand in Tiruppur and surrounding areas.
Cantabil expands nationwide with 13 new stores
Cantabil antabil Retail India Ltd. has announced the opening of 13 new stores in October, increasing its store count to 569 across India. This expansion adds locations in cities such as Zirakpur, Dehradun, Pilibhit, Pune, Jaipur, Jodhpur, Lucknow, Prayagraj, Vadodara, Aurangabad, and Sagar.
IFF Sustainability Conclave: Rishi Suri on How LYCRAⓇ XTRA LIFE™ Improves Garment Lifespan
In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices... In a presentation by Rishi Suri, Business Development Director (South Asia), The LYCRA Company, the audience was treated to insights on 'Embracing Durability with LYCRA® XTRALIFE. The presentation highlighted innovations contributing to sustainable fashion practices...
Duke Fashions (India) Ltd.
Founded in 1966 by Komal Kumar Jain, Duke Fashions has established itself as a pioneering brand in the Indian apparel and footwear industry.
THE INDIAN DENIM MARKET IN 2024: An Analytical Overview
The Indian denim market is poised for significant growth, with a projected compound annual growth rate (CAGR) of 15% from FY2023 to FY2028. By FY2028, the market size is expected to reach USD 7.82 billion...
Orry x Flying Machine capsule collection launches in Bengaluru
Apparel brand Flying Machine has launched its limited-edition Orry x Flying Machine capsule collection in Bengaluru after a successful debut in Delhi.