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The Maharaja's Blueprint
Business Today India
|October 16, 2022
Air India has set its sights on capturing 30 per cent market share by 2027 under its Vihaan. Al revamp
EVER SINCE Campbell Wilson took charge as CEO MD in the last week of July, there seems to bea lot of action at Air India. Within a month of several aircraft returning to its fleet, the airline has inked lease agreements for 30 new planes.
That’s not all. Air India has announced Vihaan. AI, a five-year road map to transform into a world-class global Indian carrier with an Indian heart”. Wilson says its fleet expansion will involve a combination of both narrow-bodied-and wide-bodied aircraft to cater to varied network needs”.
As part of the programme, the airline is looking at capturing 30 per cent market share by 2027. But industry experts estimate that with both the market and competitive intensity set to increase with the launch of new airlines, Air India needs to target higher than the trend-line market growth rate.
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