The New Buzzword
Business Today Malaysia|August 2017

PropertyGuru embraces PropTech in its business

Sheldon Fernandez
The New Buzzword

There’s no denying that technology has caught up with the property industry, and those who are not on the bandwagon will soon be left out.According to the Malaysian Communications & Multimedia Commission (MCMC), there are 43.9 million cellular subscribers in Malaysia, 28 million mobile broadband subscriptions with a 77.9% household broadband penetration and 90% 3G-population coverage.

This represents a high number of Internet and mobile adoption rate considering the Malaysia population is estimated at 30.97 million and 7.57 million households (based on census 2010).

At PropertyGuru, it ’s all about embracing technology, changes and enabling consumers to make property decisions, fast, easy and accessible.

A 360 ONLINE PLATFORM

Designed with the end-user in mind, PropertyGuru features real-time access to multi-media rich content, covering property and home-related products, services, news, advice, guides, tools and a rapidly growing online property database in Malaysia.

We work closely with prominent real estate developers, housing agents and home-related firms in Malaysia and overseas. There are already more than 16 million property buyers viewing over 11 million property pages and generating more than 500,000 enquiries across the region, just by using the PropertyGuru Group platform.

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