A New Generation Of Farms Promises To Shape The Food That Top-End Restaurants Dish Out
On a muggy July morning, First Agro’s 80-acre farm in Talakad on the banks of river Kaveri near Mysore, was rife with the murmur of expected and unexpected visitors. A team of four chefs from the Ritz-Carlton, Bangalore, arrived, searching for innovative ideas that could one day delight gastronomes. N.P. Ramesh, who has a guava and banana plantation in a neighbouring farm, was there, too. He was of the opinion that nano drones and autonomous bots could revolutionise Indian agriculture. A brown Malanois X Shepherd, Mogambo, strolled in, and placed his head atop a large wooden table outside the farm’s kitchen, where lunch was being cooked. He craved for attention every time Modekurti Nameet, the co-founder of First Agro, looked at this writer to talk on progressive farming. “He is my quality inspector. If he does not like a tomato, we don’t sell it,” Nameet joked.
First Agro sells about 70 varieties of tomatoes. It also sells Indian vegetables, exotic herbs, Japanese greens, peppers, lettuce and a range of South American chillies – Ancho, Poblano, Habanero, Amarillo, Ají Panca and Rocoto – to 110 luxury hotels, including The Oberoi, the Taj Group, JW Mariott, ITC and Hilton, among others.
Not far from the kitchen is Nameet’s low-lit bedroom, which resembles a dormitory with multiple mats spread across. A whiteboard holds his scribbled vision for the future. Over the next few years, his farm could be ready with koshihikari (Japanese rice), buckwheat, black corn, purple corn, rainbow corn, teff (an Ethiopian grain), kiwi- cha (a Peruvian heirloom variety grain), numerous lentils, spices, exotic flours and cold-pressed oils.
Esta historia es de la edición September 25, 2016 de Business Today.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición September 25, 2016 de Business Today.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
"Focus on the challenge of each customer"
SHASHANK KUMAR MD & CO-FOUNDER I RAZORPAY Razorpay is India's first full-stack financial solutions company
PEDAL ON THE FUTURE
THE MG WINDSOR EV, WITH ITS FUTURISTIC AND MINIMALIST DESIGN, COMBINES THE BEST OF BOTH WORLDS-COMFORT AND TECHNOLOGY
BREATHE EASY
Whether you're battling allergies, looking to remove pollutants, or simply want to breathe easier, the right air purifier can make a difference
The Taste of India in a Glass
FROM ROYAL LIQUEURS TO DISTILLED MAHUA, INDIAN HERITAGE ALCOHOLIC BEVERAGES ARE HAVING THEIR DAY IN THE SUN
LOOK BEFORE YOU LEAP
IN 2025, INVESTORS WILL NEED TO FACTOR IN VOLATILITY ACROSS ASSET CLASSES
MISSING ADVISORS
INDIA HAS JUST ONE INVESTMENT ADVISOR FOR NEARLY EVERY 200,000 INVESTORS. AT A TIME WHEN RETAIL PARTICIPATION IN THE STOCK MARKETS IS BOOMING, THIS ASSUMES SIGNIFICANCE
TURNING A CORNER
SHARED ELECTRIC MOBILITY START-UP YULU'S SHIFT TO SERVICING THE QUICK COMMERCE SECTOR IS HELPING IT GROW FAST. IT IS NOW FOCUSSING ON IMPROVING ROAD SAFETY FEATURES AS IT TURNS EBITDA POSITIVE
REALITY CHECK
INDIAN STOCK MARKETS PLUNGED BEGINNING OCTOBER FOR A HOST OF REASONS, INCLUDING A FALL IN FII OWNERSHIP. HOW DEEP WILL THE CORRECTION BE?
TRUMP'S TRADE TANGO
The return of Donald Trump as the 47th President of the US has put the global economy on edge. India, too, is unlikely to remain unaffected. How will policymakers meet this latest challenge?
"The essence of the Trump administration will be transactional”
Global investor, analyst, and best-selling author Ruchir Sharma decodes why Donald Trump won the elections, what India should do, the risks, and more