DBase4Media

Aankho Dekhi of the Man Who Sold Switzerland on Palace on Wheels
 

- Nandini Mukherjee

From selling Aankho Dekhi, a popular TV show in the 90s, to selling packages of the Ultra-Luxury Train in India- ‘The Palace on Wheels’, to selling Switzerland as a travel destination, Sudhanshu Srivastava has been the one who doesn’t wait for the opportunity to knock the door, but breaks the door of the

opportunity. His peers and seniors called him the sun’s eighth horse for his ability to seal the deal quick and straight, and his talent for identifying gaps in the market and filling up the same adeptly doing whatever it takes.

Having more than 15 long years of experience in media selling, Sudhanshu founded DBase4Media in 2006. Built on the foundation of Sudhanshu’s experience, DBase4Media has emerged as an information based global network for media solutions. The company today is providing highly specialized services for virtually every aspect of media management. “Our core objective is to help our clients as consultants. Be it for media marketing and promotions, travel & tourism, fashion and entertainment or as content aggregators. We work with all sizes of businesses usually with a hybrid combination of marketing strategy, purposeful brand development or enabling people with marketing skills,” says Sudhanshu.

A Hardcore Salesman Sudhanshu was surely born with the ‘selling strings’ in his DNA. From early college days, he used to sell college festivals, inter-college competitions to well known educational institutes. Further, as an assiduous sales professional, during the day he was involved in the sales and promotion of Aankho Dekhi, anchored by Nalini Singh, one of India’s finest news readers. At night, he used to sell packages for ‘The Palace on Wheels’, working with Sajivve Trehan, the CEO of The Luxury Train. Sudhanshu worked consciously with several well-known media groups like Fashion TV, Eenadu & Prabhatam to name a few.