The #OnePlus6 has crossed Rs 100 Crore in revenue within the first 10 Mins of the first sale
What life is like for a smartphone start-up?
The smartphone industry not only provides immense opportunities but equally tremendous challenges. So several companies enter the business, but eventually fade away in the face of harsh competition. Right now, the industry is so enormous that you cannot compare it with any other. So every day, a new challenge is fired at you and you have to overcome those. We are lucky to have survived and moreover, OnePlus’s success is all we represent today. In the past two or three years, several smartphone brands have been launched but none of those could survive. However, owing to our success in India, we are now being considered as the number two in the premium segment.
Before this, you were associated with Oppo for a very long time, so while starting OnePlus was there any disruptive strategies that you devised?
My focus has always been on manufacturing the best product possible. With a great product, success comes automatically. In 2013, the evaluation was, there were not many great smartphones available. Firstly, the products, which were available, were not upto the mark and did not satisfy me. Secondly, the internet centric business model for a premium product was another opportunity that I found lucrative.
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