Just Dial started out of a rented apartment.
Our first office or my first desk was a centre table, which was right in the corner of the house. We believed in the idea and made it a brand name. It is important for an entrepreneur to have faith in their idea and then work accordingly.
Building reputation in ecosystem
Entrepreneurs must understand the fact that ultimately the product will be used by people, and it takes time to build reputation. Just Dial is 20 years old and it took time for us to find a place. Normally it’s perceived that any technological product from India, is actually inspired rather copied from something similar, developed in US or somewhere else. But Just Dial was our brain child. When Just Dial was born, the country functioned differently. There was no internet penetration and telecom penetration was about 1 per cent. We were quite courageous to think of starting a telephonic information service then. We could envision the fact that there is going to be telecom revolution happening. In fact, business is all about looking at the future.
Keep changing and innovating in business
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Esta historia es de la edición October 2016 de Entrepreneur magazine.
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