Redefining Stereotypes

Started Off as India's First Female Urination Device, Pee Buddy, Sirona and I-clean Are Few of Deep Bajaj's Contributions Which Make a Difference in Women's Life.

- Shalet James

According to a recent survey, 60% of India’s population does not have access to safe and private toilets. Using unhygienic toilets in public places has become one of the major reasons for women contracting urinary tract infections and renal ailments. Every woman encounters these issues in everyday life, and most of us have thought at least once: ‘I wish I could pee while standing. ‘

INITIATION

It was the timely intervention of Deep Bajaj that brought a sigh of relief from many women facing similar issues. In 2014, Deep Bajaj launched Pee-Buddy - India’s first female urination device using which women could stand up and pee even in the dirty common toilets, and avert the risk of contracting infections. A road trip with friends and family members helped Deep come up with this revolutionary product for women. “We were travelling on a highway and the women who were with us were very restless. They made me stop at every fuel station hunting for a decent toilet. After visiting about five to six stations, the ladies found a restroom in usable condition. One of the women in the group stated that while she was abroad, she had access to reusable plastic funnels that could be used to urinate,” said Deep.