Vuélvete ilimitado con Magzter GOLD

Vuélvete ilimitado con Magzter GOLD

Obtenga acceso ilimitado a más de 9000 revistas, periódicos e historias Premium por solo

$149.99
 
$74.99/Año

Intentar ORO - Gratis

DUAL BENEFIT

Hotelier India

|

June 2021

Repurposing their properties as quarantine centers helped ibis hotels maintain business continuity while supporting local communities

- NISHA SHUKLA

DUAL BENEFIT

In May last year, the ibis’ India team decided to start working with state governments and local healthcare teams to make its accommodation services available to those most in need. As the world came together to fight the pandemic, the brand began sheltering front-line healthcare professionals as well as travellers required to go into quarantine in addition to providing food and medical supplies to policemen on duty and feeding the needy.

Sylvain Laroche, Director of Operations, ibis, and ibis Styles, India explained that this was a natural reaction to unprecedented times impacting the entire country. As a hospitality brand that prioritizes the safety and wellbeing of its guests and employees, it wanted to do everything it could to support those who needed it. What was even more encouraging was that many local team members volunteered for these initiatives while maintaining strict safety and hygiene standards.

How did the suspension of international flights and imposition of lockdowns impact your business?

Since most of our hotels are located centrally, they had a large section of international guests coming in. The restriction on international travel severely impacted this segment. Nevertheless, India has a strong domestic base that was a key demand generator last year. We hope this trend continues after the state-based lockdown restrictions are lifted.

Like most businesses, hospitality was also recovering from the effects of the first wave when the second wave adversely hit us. There has been a significant drop in business and it will take some time to recover.

Hotelier India

Esta historia es de la edición June 2021 de Hotelier India.

Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.

¿Ya eres suscriptor?

MÁS HISTORIAS DE Hotelier India

Hotelier India

Hotelier India

From Touchpoints to Trust

Technology drives revenue in hospitality by enabling wider market access, optimising service delivery, and offering valuable consumer insights.

time to read

6 mins

July 2025

Hotelier India

Hotelier India

Why culinary schools must nurture entrepreneurship, not just chefs?

An expert view on equipping students with not just kitchen skills but also business acumen...

time to read

4 mins

July 2025

Hotelier India

Hotelier India

From Lobby to Lifestyle: Revenue Reimagined

Hotels today are expanding revenue streams through experience-led models that are auguring well for the bottom line.

time to read

6 mins

July 2025

Hotelier India

Hotelier India

India's Top GMs Take the Stage

The first edition of the GM Awards 2025 was a rocking success, celebrating the true custodians of hospitality.

time to read

2 mins

July 2025

Hotelier India

Hotelier India

“It's not always easy, but it's always worth it!”

Sunil Kumar, General Manager, JW Marriott Hotel Kolkata, reflects on leadership, service excellence, and blending global standards with a human touch in luxury hospitality.

time to read

4 mins

July 2025

Hotelier India

Hotelier India

GIG'S THE GOOD WORD

Chances of re-employment after 40 have dropped drastically. In fact, past that age, holding on to employment is not easy either. Also, if you have been salaried your whole working life, it's unlikely entrepreneurship will suit you. Several 'ifs' and 'buts' raise the risk of failure. Dominic CostaBir cues you in on a third alternative...

time to read

3 mins

June 2025

Hotelier India

Hotelier India

Taking India Home

How airports are becoming gateways to Indian craftsmanship...

time to read

3 mins

June 2025

Hotelier India

Hotelier India

Used Cooking Oil: From Waste to Wealth

How Indian hospitality industry is switching to biofuel...

time to read

3 mins

June 2025

Hotelier India

Hotelier India

Tech Meets Touch

Sandeep Ahuja, Global CEO, Atmosphere Living, spotlights on the role skilled talent plays in balancing high-tech service with the human touch in hospitality.

time to read

3 mins

June 2025

Hotelier India

Hotelier India

Sustainability Meets Sophistication

The future of eco-friendly luxury catering...

time to read

3 mins

June 2025