EFFICIENT OPERATIONAL AUTOMATION MADE POSSIBLE

Smart use of technology helps hotels become efficient and flexible by streamlining and standardising their day to business processes

- ADITYA SANGHI

Amid the ongoing turbulence surrounding the global pandemic and its consequential restrictions, the hotel industry, like others, has relied heavily on several technology solutions to achieve the most crucial element of business- automating operations to engage with guests meaningfully. Let's explore how technology has impacted this aspect of today's competitive hotel business.

Operational automation via digitization: It helps hotels become efficient and flexible by streamlining and standardizing their day to business processes. It allows them to carry out daily operations with fewer resources in less time while eliminating errors and giving consistent outcomes. Here are a few examples:

Saves costs and CAPEX: Saving costs is the most crucial target for hotels across segments as the industry is down due to the pandemic. Even though things are looking a little better now, they are still under tremendous pressure to cut costs while adopting newer technology platforms.

For example, a cloud-based Hotel PMS can solve this problem with a subscription-based model. Besides saving big by not paying colossal upfront license costs, hotels don't have to make additional investments in costly servers and even in a dedicated IT team. The point here is that the right technology can help hotels reduce software ownership costs. To give you a sense, the cost of these servers should fund for multiple years of cloud PMS subscription.

Reduces errors and saves time: Let's say a 100-room large hotel is connected to ten OTAs to sell its rooms. When OTA 1 sells five rooms, the availability should reflect as 95 on all the OTAs, and the hotel staff like the front desk, the sales team, etc., should also have the updated inventory in real-time.