Hit Refresh

On its 50 th anniversary, Lindsey Ueberroth, CEO, Preferred Hotels & Resorts reveals how the brand is expanding its hotel portfolio and refreshing its loyalty programme

- Vinita Bhatia

Here is a quick question, what’s in a number? Well, sometimes it depends on the number!

50 is proving to be magical number for Preferred Hotels & Resorts. As it geared up to celebrate its 50 th anniversary, global provider of sales, marketing and distribution services to independent luxury hotels, decided that the time was right to make some momentous changes all around – changes that had not happened for several decades.

It followed its decision by announcing three executive appointments that marked a significant shift in the leadership structure of the family-owned and operated-company. These appointments come at a pivotal moment in Preferred Hotels & Resorts’ history and signal the Ueberroth family’s strategic focus on driving growth and innovation to ensure future decades of success for the Preferred brand. Michelle Woodley was promoted to president; Kristie Goshow was named as chief marketing officer; and Caroline Michaud was promoted to executive VP, corporate communications and PR.

“With a goal of positioning Preferred Hotels & Resorts as the world’s most recognised independent hotel brand globally, we have made the strategic decision to harness the skill set of experts in key functional areas outside of our family, which will allow us to augment our existing strengths and better position our company on a global scale,” said Lindsey Ueberroth, CEO, Preferred Hotels & Resorts.