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How Companies Are Making Safer Workplace For Women?

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October 21, 2018

As the entire country reels under the second wave of the #MeToo revelations, and many high-profile men in the media and advertising industry face allegations of gross sexual misconduct, we seek to find out what companies are doing to address the issue and make women feel safer.

- Samarpita Banerjee & Neeta Nair

How Companies Are Making Safer Workplace For Women?

Will companies fight for survivors?

What is the industry doing to make the workplace safer?

The past week has been a grim one, in spite of the festive mood in the air. Allegations of grave sexual misconduct ranging from sexist remarks, bodyshaming to physical and sexual assaults – the second wave of the #MeToo movement born in the United States last year - against as many as six senior advertising industry executives and ad agency founders, besides well-known actors, film-makers and editors, made headlines and created an upheaval on social media. With more and more such revelations cropping up, shocking the entire industry, we set out to find out just how companies are addressing the issue, raising questions around safety at the workplace, action against the accused and support for survivors.

THE SECOND WAVE OF #METOO ERUPTS IN INDIA

In October 2017, The New York Times and The New Yorker came out with detailed investigative reports that spoke about hundreds of allegations of sexual and physical assault, rape and harassment against one of the most powerful names in Hollywood, producer Harvey Weinstein. What followed was the #MeToo campaign where women from across the world took to social media and shared their experiences, about the various degrees of sexual harassment they had faced.

MÁS HISTORIAS DE IMPACT

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IMPACT

Fearless Nadia

Nadia Chauhan, Joint Managing Director & Chief Marketing Officer, Parle Agro Pvt. Ltd, is topper of IMPACT’s 50 Most Influential Women in Media, Marketing & Advertising List, 2018 for steering a legacy business towards modern cutting-edge practices and market leadership.

time to read

8 mins

April 1, 2018

IMPACT

IMPACT

Possibility Of An Indian Broadway…

Broadway in New York, and by extension, the West End in London, are the pinnacle of Western civilization’s cultural erudition. They represent decades of evolution in the disciplines of acting, music, dance, lighting, scripting and showmanship.

time to read

2 mins

August 12, 2018

IMPACT

IMPACT

‘The Freedom I Found At Rishikesh Is Something I've Never Experienced Before'

For Nina Lekhi, the best travel experiences have been in places surrounded by mountains or water. No wonder then that her most recent trip to Rishikesh, along with 30 children from a school run by her, occupies a special place in her heart

time to read

2 mins

August 12, 2018

IMPACT

IMPACT

Syska Adds To Its Power

Rajesh Uttamchandani, Director of the SSK Group (Syska), talks about expanding brand Syska into Wires & Cables as a logical product extension, roping in Amitabh Bachchan as brand ambassador and a 360-degree launch campaign breaking on August 10

time to read

5 mins

August 12, 2018

IMPACT

IMPACT

Why The OOH Industry Is Bullish On

Brands are gung-ho about Digital OOH or DOOH, which is set to grow at a CAGR of 20-25% on the back of creative use of technology and innovation. While DOOH now accounts for just 3-5% of the overall Rs 3000+ crore OOH advertising pie, it is making rapid strides and is set to be a key growth driver for the medium.

time to read

10 mins

August 12, 2018

IMPACT

IMPACT

‘We Are Here To Build A Long-Term Emotional Connect'

In an effort to build brand awareness and create a long-term impact on the minds of young consumers, Legrand India, along with digital agency Liqvd Asia, is launching a webseries, The Good Vibes. Sameer Saxena, Director-Marketing, Legrand India, Arnab Mitra, Managing Director, Liqvd Asia and Rashmi Putcha, Co-founder and Director, Liqvd Asia tell us about it

time to read

2 mins

August 12, 2018

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IMPACT

When Team Ogilvy Took 10,000 Pictures For A 1.5 Minute Mp Tourism Film…

It has been a good year for Madhya Pradesh Tourism Board as two of their ads made by Ogilvy got the attention of international juries at two prestigious festivals, winning a Silver and Bronze Lion at Cannes for ‘Memories of Destination’, aka the ‘world’s most honest tourism film’ and another one, ‘MP main dil hua bache sa’, bagging a Graphite Pencil at D&AD Awards 2018.

time to read

3 mins

August 12, 2018

IMPACT

IMPACT

Driving The Global Agenta

‘GLOBALISATION, DIGITAL AND SOCIAL MEDIA ARE DRIVING SUCCESS FOR INDIAN BRANDS INTERNATIONALLY’ 

time to read

5 mins

August 12, 2018

IMPACT

We Will Expand Our Tv Offerings, But Won't Enter The Gec Space

In a candid chat with IMPACT, DD Purkayastha, Managing Director & CEO, ABP Group, talks about the group’s performance and key focus areas to ring in the next phase of growth.

time to read

6 mins

August 19, 2018

IMPACT

IMPACT

Facebook Bats For Hindi Movie Marketing

An Ormax Media study has found that Facebook is one of the top three mediums driving buzz and appeal for a film campaign, with Facebook and Instagram together accounting for nearly 40% contribution to a Hindi film’s first day box office collections.

time to read

3 mins

August 19, 2018

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