IMAGES Retail speaks to Biyas Roy, Executive Director, Arambagh Foodmart Pvt. Ltd. on how a chain of stores selling processed and ready-to-eat chicken items has evolved into becoming one of the top Food & Grocery retail chains in Eastern India with a footprint across all major cities of Bengal. Arambagh stores occupy a format that is positioned between the neighbourhood kirana store and the larger supermarket, with average store size of 700 sq.ft. approximately.
Excerpts from the interview…
Please share the growth journey of Arambagh Foodmart chain of stores.
Arambagh Foodmart, a chain of convenience retail stores, was started in the year 2000, following the concept of the international ‘711’ chain. The first Foodmart was converted from the existing Arambagh’s chicken chain of stores selling processed and ready-to-eat chicken items, with the idea to add more value for the existing customers. We operate as small-format self-service retail outlets of an average size of 600-1,000 sq.ft. area. The chain has now expanded to 56 stores, out of which 33 are in Kolkata and 23 in other cities of West Bengal.
How do you look at your retail format as strengthening your business model?
Arambagh Foodmart is a neighborhood supermarket - a unique format that positions itself between the neighborhood kirana store and the supermarket that offers modern ambience and attractive promotions. Our USPs SPs are developed more in the line of convenience or ‘value for time’ along with value for money.
Apart from attractive promotions, good quality grocery and competitive pricing, a bunch of convenience factors are offered such as quick checkout, free home delivery for any order amount and order over telephone. We offer five categories - food, grocery, toiletries, frozen and RTE - to our consumers.
Esta historia es de la edición December 2019 de Images Retail.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición December 2019 de Images Retail.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Building the Midmanagement is Critical in a Scaling Organisation
Nirav Jagad, Chief People Officer of Sugar Cosmetics speaks about ensuring the right! opportunities for the right talent in a complex omnichannel organisation that is on a fast track to growth
Uppercase Upping the Ante
Travel gear brand Uppercase is upgrading the standard of luggage in India through innovative approach and prodcuts and sustainable practices
The Strategy is to Go City by City and Saturate Each
Gerard McGurk, Head of Retail and Commercial Operations at Index Living Mall and Mahesh M, CEO, Creaticity speak about Thailand's numero uno furniture brand's strengths, its India entry and strategy
Design and Experience Differentiate Indriya from Competitors
Sandeep Kohli, CEO of Aditya Birla Jewellery’s Indriya about the brand’s strengths, strategies and aspirations
At Good Glamm, AI Chatbots Have Slashed Workload by 70-80%
Deep Ganatra, Chief Product & Technology Officer (CPTO), The Good Glamm Group sheds light on the role of technology in the beauty and wellness industry and its impact on personalisation
How Blinkit, Swiggy Instamart, Zepto and Others are Redefining Shopping
A quick snapshot of India’s quick commerce landscape highlighting key players, challenges and opportunities
Electronics and Q-commerce: A Marriage of Convenience
Why more and more electronics and gadget brands are taking to q-commerce
5 ways D2C Brands Can Leverage the Power of Technology
The direct-to-consumer (D2C) market in India is at an exciting juncture, with brands redefining how they operate, innovate, and engage with consumers. But what does the future look like for these brands as they adopt technology?
The Business of Offering Immersive Experiences
Shopping centers are using immersive experiences to attract more shoppers and boost business
5 ways D2C Brands Can Maintain the Growth Momentum
D2C brands should embrace a customer-first mindset, leverage technology, and know when to expand offline to keep the growth momentum going
