India's luggage and bag market is thriving, currently valued at around ₹1,20,000 crore, according to reports. With the post-pandemic travel boom, luggage brands are seizing the moment through rapid retail expansion and innovative product launches.
Homegrown travel gear retailer Uppercase is one such brand, but what differentiates it from its competitors is that it is built on the cornerstone of sustainability and recycling.
Mumbai-based Uppercase was founded in 2021 by Sudip Ghose who brings more than two decades of experience in the industry. The company quickly gained market traction and made its general trade debut in early 2023. In August 2024, it opened its first two brick-and-mortar stores in Bengaluru's Lulu Mall and Mumbai's Phoenix Marketcity Mall in Kurla.
As of now, Uppercase has more than 250 stock-keeping-units (SKUS) across categories including backpacks, trolley bags, duffel bags and shoulder bags.
Revenue Streams
Uppercase currently operates six exclusive brand outlets (EBOS) and is present in 2,076 general trade stores across 653 Indian cities. The brand is available on its direct-to-consumer (D2C) website, uppercase.co.in, as well as major e-commerce platforms like Amazon, Flipkart, and Myntra. It has also served over 110 business-tobusiness (B2B) clients.
Esta historia es de la edición December 2024 de Images Retail.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición December 2024 de Images Retail.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Building the Midmanagement is Critical in a Scaling Organisation
Nirav Jagad, Chief People Officer of Sugar Cosmetics speaks about ensuring the right! opportunities for the right talent in a complex omnichannel organisation that is on a fast track to growth
Uppercase Upping the Ante
Travel gear brand Uppercase is upgrading the standard of luggage in India through innovative approach and prodcuts and sustainable practices
The Strategy is to Go City by City and Saturate Each
Gerard McGurk, Head of Retail and Commercial Operations at Index Living Mall and Mahesh M, CEO, Creaticity speak about Thailand's numero uno furniture brand's strengths, its India entry and strategy
Design and Experience Differentiate Indriya from Competitors
Sandeep Kohli, CEO of Aditya Birla Jewellery’s Indriya about the brand’s strengths, strategies and aspirations
At Good Glamm, AI Chatbots Have Slashed Workload by 70-80%
Deep Ganatra, Chief Product & Technology Officer (CPTO), The Good Glamm Group sheds light on the role of technology in the beauty and wellness industry and its impact on personalisation
How Blinkit, Swiggy Instamart, Zepto and Others are Redefining Shopping
A quick snapshot of India’s quick commerce landscape highlighting key players, challenges and opportunities
Electronics and Q-commerce: A Marriage of Convenience
Why more and more electronics and gadget brands are taking to q-commerce
5 ways D2C Brands Can Leverage the Power of Technology
The direct-to-consumer (D2C) market in India is at an exciting juncture, with brands redefining how they operate, innovate, and engage with consumers. But what does the future look like for these brands as they adopt technology?
The Business of Offering Immersive Experiences
Shopping centers are using immersive experiences to attract more shoppers and boost business
5 ways D2C Brands Can Maintain the Growth Momentum
D2C brands should embrace a customer-first mindset, leverage technology, and know when to expand offline to keep the growth momentum going
