Croma's Gadgets Of Desire Focuses On Experiential Shopping
Images Retail|June 2018

Designed to be compact as compared to regular Croma megastores, ‘Gadgets of Desire’ offers customers the entire range and capabilities of a full-fledged Croma store through the ‘widerthan-store’ service…

Charu Lamba
Croma's Gadgets Of Desire Focuses On Experiential Shopping

In this fast-changing world, staying relevant in the retail sector is the formidable task. One company which has managed to stay abreast of the changes brewing in the sector while emerging as one of the fastest growing retail establishments is Tata Group’s retail arm, Infiniti Retail. 

A Deloitte report titled ‘India Matters: Winning in Growth Markets’ highlights the datum that India is likely to emerge as the world’s largest middle-class consumer market with an aggregated consumer spend of nearly ₹13 lakh crore by 2030. Infiniti Retail – which operates one of India’s most successful gadget stores, Croma – is thriving owning to this continuous inflow of disposable income.

Croma is the nation’s first large format specialist retail chain for consumer electronics and white goods and has successfully expanded into Croma Zip stores, Croma Kiosks as well as an online vertical, www.croma.com. The brand has also recently launched a first-of-its-kind premium format store, Gadgets of Desire in New Delhi. The brand has 27 Gadgets of Desire shop-in-shops all across India, but this is the first exclusive, standalone outlet.

Ritesh Ghosal, CMO, Croma says, “Croma has always been a customer-centric retail company and Gadgets of Desire is an attempt to bring Croma closer to the customer and make it a ‘go to destination’ for everything electronic. Designed to be compact as compared to regular Croma megastores, Gadgets of Desire offers customers the entire range and capabilities of a full-fledged Croma store through the ‘wider-than-store’ service.”

Croma Goes ‘Wider- Than-Store’ 

Esta historia es de la edición June 2018 de Images Retail.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición June 2018 de Images Retail.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE IMAGES RETAILVer todo
Leading The AI Revolution In Retail
Images Retail

Leading The AI Revolution In Retail

As a leader in AI-driven retail intelligence, Sadique Ahmed, CEO, Pathfinder, understands the power of technology when it comes to improving and personalising the shopping experience for all.

time-read
4 minutos  |
November 2024
Flipkart Deployed Over 10,000 Electric Vehicles in the Delivery Fleet
Images Retail

Flipkart Deployed Over 10,000 Electric Vehicles in the Delivery Fleet

E-commerce major Flipkart on Monday said it has deployed over 10,000 electric vehicles (EVs) in its delivery fleet as part of a phased integration of EVs in the last mile delivery over the past few years.

time-read
1 min  |
November 2024
Trent Q2 Profit Grows 47% to 335 Cr
Images Retail

Trent Q2 Profit Grows 47% to 335 Cr

Tata Group retail firm Trent Ltd. reported a 46.9% growth in its consolidated net profit to ₹335.06 crore for the second quarter ended September 2024.

time-read
1 min  |
November 2024
Zomato, Swiggy Hike Platform Fee in Certain Cities Amid Festive Season
Images Retail

Zomato, Swiggy Hike Platform Fee in Certain Cities Amid Festive Season

Online food delivery platforms Zomato and Swiggy hiked platform fees in certain cities amid the festive season. The two rivals are now charging ₹10 as a platform fee in the national capital.

time-read
1 min  |
November 2024
The Evolution of Retail in North India
Images Retail

The Evolution of Retail in North India

Emerging Hotspots, the Rise of Malls, and the Impact of the Residential Property Boom on the Region’s Retail Landscape

time-read
6 minutos  |
November 2024
Madan Retail: Fashion for Today's Man
Images Retail

Madan Retail: Fashion for Today's Man

With a rich legacy and a keen eye on future trends, the brand continues to innovate and expand, meeting the evolving needs of its customers

time-read
2 minutos  |
November 2024
Special Events in Malls
Images Retail

Special Events in Malls

Giant Peacock, Lotus, and Swan: Orion Malls' Festive Spectacle

time-read
5 minutos  |
November 2024
Building a Retail Legacy on Efficiency
Images Retail

Building a Retail Legacy on Efficiency

Founded by Hemant Agarwal and Rahul Jhunjhunwala, V-Bazaar began operations in May 2016, opening its first store in Lakhisarai, Bihar.

time-read
2 minutos  |
November 2024
From Urban Trends to Rural Aisles
Images Retail

From Urban Trends to Rural Aisles

V-Mart, a pioneer in the value retail segment, was founded by Lalit Agarwal in 2003—well before value retail became a widely recognized term.

time-read
1 min  |
November 2024
Defining Elegance
Images Retail

Defining Elegance

Dennison has carved a niche in the menswear market with a diverse range of formal and semi-formal pieces priced between ₹999 and ₹3,999.

time-read
1 min  |
November 2024