Gender-Neutral Beauty Brands Shatter Traditional Retail Stereotypes

Over the years, there has been a gradual change in consumer preferences towards cruelty free, natural, and organic products. This change has now evolved enough to include gender-neutral beauty products as well…

- Charu Lamba

Beauty does not have a gender. People have assigned it. For years, brands have used gender as a marketing tactic rather than a fundamental belief and consumers are now beginning to understand that a good product is essentially a beneficial product for one and all, irrespective of their gender.

Over the years, there has been a gradual change in consumer preferences towards cruelty free, natural, and organic products. This change has now evolved enough to include gender-neutral beauty products.

“Gender neutrality is a global movement gaining momentum with the current generation. It is a lifestyle, generational shift, and the new normal. The present generation understands that when it comes to skin, hair, and fragrances there are no gender-related boundaries. Apart from the shaving range for boys, there is no reason for different products for different genders. This mindset has urged many new gender-neutral brands to come up to rethink and rework their strategies for existing brands,” states Dipali Mathur, Co-Founder, Super Smelly.

“New-age consumers are ready to break the stereotypes and brands also understand this and thus are bring more gender-fluid products in the market. For instance, onions are rich in Vitamin E which is an essential nutrient for good hair. Now it doesn’t matter whose hair – men or women. Vitamin E is good for everyone. Upakarma Ayurveda Onion Hair Oil and Onion Shampoo are two such gender-neutral products that are great for everybody,” says Parag Kaushik, CoFounder, Upakarma Ayurveda speaking on the same lines.

Acceptance of Gender-Neutral Products T