The brand is working on a seamless service application where customers can have a digital log of all products purchased along with their history and service plans
Great Eastern Retail Private Limited started in 1976 as a single store consumer electronics retailer. The first store came up in the CBD of Kolkata and then at the Dalhousie Square. The brand deals in refrigerators, fans and radios. The sole focus was to provide better customer convenience during the product purchase. The price range of products sold here made Great Eastern a runaway hit in the city.
Today, the brand has 56 stores in five states in India (West Bengal; Odisha; Rajasthan; Uttar Pradesh; Andhra Pradesh). Due to the warmth of the management and employees in dealing with customers, it has become one of the leading retailers of consumer electronic in Eastern India.
In an interaction with IMAGES Retail, Pulkit Baid, Director, Great Eastern Retail Pvt Ltd., talks about the journey of the brand, achievements, challenges and roadmap to future.
How big is the market for your product and what is the growth rate?
Esta historia es de la edición October 2018 de Images Retail.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición October 2018 de Images Retail.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Leading The AI Revolution In Retail
As a leader in AI-driven retail intelligence, Sadique Ahmed, CEO, Pathfinder, understands the power of technology when it comes to improving and personalising the shopping experience for all.
Flipkart Deployed Over 10,000 Electric Vehicles in the Delivery Fleet
E-commerce major Flipkart on Monday said it has deployed over 10,000 electric vehicles (EVs) in its delivery fleet as part of a phased integration of EVs in the last mile delivery over the past few years.
Trent Q2 Profit Grows 47% to 335 Cr
Tata Group retail firm Trent Ltd. reported a 46.9% growth in its consolidated net profit to ₹335.06 crore for the second quarter ended September 2024.
Zomato, Swiggy Hike Platform Fee in Certain Cities Amid Festive Season
Online food delivery platforms Zomato and Swiggy hiked platform fees in certain cities amid the festive season. The two rivals are now charging ₹10 as a platform fee in the national capital.
The Evolution of Retail in North India
Emerging Hotspots, the Rise of Malls, and the Impact of the Residential Property Boom on the Region’s Retail Landscape
Madan Retail: Fashion for Today's Man
With a rich legacy and a keen eye on future trends, the brand continues to innovate and expand, meeting the evolving needs of its customers
Special Events in Malls
Giant Peacock, Lotus, and Swan: Orion Malls' Festive Spectacle
Building a Retail Legacy on Efficiency
Founded by Hemant Agarwal and Rahul Jhunjhunwala, V-Bazaar began operations in May 2016, opening its first store in Lakhisarai, Bihar.
From Urban Trends to Rural Aisles
V-Mart, a pioneer in the value retail segment, was founded by Lalit Agarwal in 2003—well before value retail became a widely recognized term.
Defining Elegance
Dennison has carved a niche in the menswear market with a diverse range of formal and semi-formal pieces priced between ₹999 and ₹3,999.
