Intex Technologies began its journey as an IT product company with a single product, ethernet card, in 1996.
Since then, the New Delhi-based company has been continuously churning out new products by keeping pace with technological developments and consumers' demand. The company started manufacturing multimedia speakers, DVD players and home theatre solutions. Its success in the speaker category made it a household name.
IT products, the oldest category in Intex's product portfolio, which had been the company's mainstay in the initial years, continue to remain strong in the face of changing consumer preferences. Brand Intex has been a household name for more than two decades with its range of IT products, such as speakers and UPS. Today, the company commands the leadership position in speakers, UPS and power banks.
In 2007, Intex forayed into the mobile handset industry and soon became one of the leading domestic handset manufacturers. The mobile phone-maker has considerably redrawn the industry landscape by democratising smartphones and bringing the smartphone experience to consumers across a range of prices.In 2007, Intex forayed into the mobile handset industry and soon became one of the leading domestic handset manufacturers. The mobile phone maker has considerably redrawn the industry landscape by democratising smartphones and bringing the smartphone experience to consumers across a range of prices.
Intex expanded its consumer durables portfolio with entry in the LED TV segment in 2012. It took the market by storm with its quality and pricing and is one of the leading players in the LED TV market. With a few thousand units sold annually in 2012, Intex's LED TV sales have grown by of over 150 per cent annually since inception. The company recently ventured into the white goods sector by launching refrigerators and fully-automatic washing machines at very competitive prices. Providing a major marketing boost, Intex entered the sports arena this year by buying a new IPL cricket team, Gujarat Lions.
Esta historia es de la edición September 2016 de India Business Journal.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición September 2016 de India Business Journal.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Top Crisis
Short-term, consumer-centric measures have left the tomato, onion and potato farmers struggling to eke out a living.
Boon Or Bane?
With some adequate safeguards, the government's e-assessment scheme can be a win-win situation for both tax department and taxpayers.
Revisiting Development
Sustainable development is the way forward for India, which is in the midst of an economic downturn, ecological crises and stark human distress.
The Cabotage Debate
Relaxation of Cabotage rules has pitted foreign shipping lines against domestic shipping companies.
Catch-22
India finds itself in an unenviable position, as it weighs the pros and cons of joining RCEP.
Accept Mistakes Quickly
Anto Binish Kaspar is a firm believer in technology.
We Will Have 30 Franchisees By 2020
Naresh Sharma , CEO , Skora paints
The Revival Conundrum
Along with a patchwork of band-aids, a smart combination of monetary and fiscal measures can get the ailing economy back into the pink of health.
Mahatma Gandhi @150
The Mahatma firmly advocated that this world has enough for everyone's need but not greed. Gandhian economics, no wonder, cannot be more relevant today in times of erratic economic development, jobless growth and adverse climate changes.
Bitterness Lingers
A hike in subsidy does little to boost exports, thanks to a glut in the global market, and leaves sugar prices subdued in the domestic market.
