Market consolidation has been the feature lately which is the major driving force prompting mergers & acquisition activities in the advertising technology (ad-tech) sector. India has also not been untouched by this phenomenon with Inmobi's acquisition of AerServ for $90 million in January this year highlighting this trend.
The mobile ad-tech player which has its origins in mKhoj, an SMS based search and monetization venture started by four local entrepreneurs, bought the California based AerServ to enhance monetisation options for publishers. A complex process at the best of times, M&A finance strategies need to be in place for any such activity to reach a feasible conclusion. Let's have a look at a few of them that can be helpful for an entrepreneur.
Thorough Evaluation of Liquidity
Esta historia es de la edición July 2018 de M & A Critique.
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Esta historia es de la edición July 2018 de M & A Critique.
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