It's A Knockout!

Indian Companies Are Winning Over Their Mnc Counterparts In Sector After Sector. There's More To Come, Going Forward.

- Jayashree Kini Mendes

EVERY SO OFTEN A COUNTRY COMES ALONG whose economic transformation has a vast impact on the world’s manufacturing system. For the past generation that country has been China. Next it will be India. But the country on her own cannot catapult herself to competing with advanced economies. She needs a boost from people in power who can lead her in a specific direction. India’s leaders have long said they are committed to employment, but have shown little stomach for the economic upheaval rapid job creation entails. For years India’s politicians have preferred economic palliatives such as NREGA, a giant scheme that guarantees work for the rural poor, and subsidies for the needy.

But all this has not deterred Indian-origin manufacturing companies to move ahead and create gigantic companies. Be it in automotive and its components, aerospace, FMCG, cement, iron & steel, Indian companies have withstood several challenges and marched ahead. Today, most Indian companies have plenty of ammunition to compete with MNCs and those based overseas.

Speaking about the advantages that Indian companies have, Dr Rakesh Sinha, head, global supply chain, manufacturing & IT, Godrej Consumer Products Limited, says, "What sets us apart is our deep understanding of Indian behaviours, culture and customs which influence the demand and supply of our products at the marketplace. As we started our business in India, we also have a thorough understanding of the government and legal regulatory requirements as well as workmen attitudes, which help us in running our manufacturing units smoothly."