London Positions Itself As A Global Leader In The Property Market

London positions itself as a global leader in the property market by delivering world-class, placemaking developments to entice investors.

- Robbie Wilson

Placemaking provides people with a connection to the environment and the space in which they share. As new areas in cities are built and old neighbourhoods redeveloped, placemaking has provided an attractive draw to both locals and overseas buyers. London has been particularly strong in this area and continues to strive to put placemaking at the forefront of development initiatives.

With the UK government’s roadmap to recovery now in place after a year of on and off lockdowns, the property market has remained unexpectedly resilient throughout the pandemic. House prices have risen exponentially, with government initiatives designed to mitigate the economic impact spurring continued movement in the property market. The Office Budget for Responsibility (OBR) expects the UK economy to return to previous pre-pandemic levels by mid-2022, much swifter than was originally expected.

According to Barratt London, one of the UK’s premier developers, placemaking will be the key to the capital’s successful bounce back. The long-lasting impact of COVID-19 has redefined the way people live and work, says Stuart Leslie, International Sales & Marketing Director at Barratt London. Stuart comments, “City-dwellers’ priorities and expectations have changed so it is more important than ever for housebuilders to focus on creating not just places to live, but destinations in their own right that cater to these needs. While prime central property in London remains in high demand, large-scale urban regeneration projects have caused a significant shift amongst international buyers in the past few months, with properties in London’s zones 2-5 proving very popular.