Regardless of how long this pandemic is going to last, the companies and brands can't go back to their old marketing playbooks.
The pandemic has either paralyzed the business or has helped marketers to come up with innovative ideas to lead audience engagement now more than ever. The New buying pattern spans all areas of life, from how we work to how we shop to even how we entertain ourselves leading to long-term changes giving companies an opportunity to help shape the next normal.
The lockdown led the customers to shelter at home and adoption of digital services went skyscraping, resulting in multiple operational and financial challenges for companies across all sectors in our country and across the globe. During uncertain times like these, building new customers and holding on to the loyal customer base can be extremely challenging. For many businesses, the ability to adapt to digital tactics have been the deciding factor whether or not they will make it through these testing times.
Here are a few tips pressing on the importance of consumer engagement:
Increases customer loyalty:
Esta historia es de la edición July - December 2020 de PR COMMUNICATION AGE.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición July - December 2020 de PR COMMUNICATION AGE.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Is Consumer Engagement To Be Kept Top Priority In Times Like Covid 19?
The disruption caused by COVID-19 pandemic early in 2020 has impacted the relationship between businesses and its consumers, changing the buyers landscape forever.
TITBITS OF PUBLIC RELATION- FROM ITS STARTING TILL NEW NORMAL SITUATION
Public relation (PR) is the practice of managing the spread of information between an individual or an organization (such as a business entity, government agency, or a nonprofit organization) and the public.
SNIPPETS
SNIPPETS
SMARTPHONE: REALLY SMART IN TEACHING LIFE AND LEADERSHIP LESSONS!!!!!!!!!
God has given us a wonderful gift of life.Learning is life time journey.
News Roundup
FC Kohli, 'father of Indian IT industry', passes away
GOAL SETTING, A ROADMAP FOR FUTURE
According to Wikipedia the exact definition of a goal is: A desired result a person or a system envisions, plans and commits to achieve a personal or organizational desired end-point in some sort of assumed development.
ETHICS IN BUSINESS AND CORPORATE GOVERNANCE
Ethics is quite old as a subject but in recent years ethics and ethical behaviour in business have emerged as a topic of interest due to mis-governance in corporate houses and banks despite having a well laid governance structure in place with checks and balances in systems and procedure. This is attributed to lack of ethical behaviour and culture.
CHANGE MANAGEMENT - REQUISITE OF MODERN DAY BANK MANAGEMENT
Nothing is Permanent except change, as it is rightly said, with the advent of technology and innovation, Dynamism had become the essence of Bank Management in almost all the facets of Banking Industry. Moreover Present era of Covid has taught us how to cope up with unexpected new normal.
Carving Self
Carving Self
5 Ad Tech PR Predictions For 2020
Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising.
