Proprietary Technology Offered As Services Is New ‘Success Mantra' For Partners
SME Channels|February 2017

Digital technologies such as platforms, cloud-based applications, big data analytics, mobile systems, social media, and cybersecurity need to be integrated with the legacy core technologies. This provides significant opportunities to Indian technology and business services providers who can understand these new technologies and deliver optimum value to their partners on these technologies.

Satinder Kaur
Proprietary Technology Offered As Services Is New ‘Success Mantra' For Partners

Service in today’s digital world is marked by customer centricity, wherein focus on enabling the customer is causing waves of digital transformations. Instead of buying just technology, clients are looking at end-to-end IT solution that has a similar business impact. Cloud computing technologies are providing companies with a way of connecting traditional information systems to IoT-enabled devices. This capability will allow enterprises to build sense and respond systems quickly and economically. Cloud computing has given major fillip to development of applications and API (application Program Interface), critical to integration of devices and platforms. N.Ravichandar, Sr. Vice President- Emerging Technologies, HCL Infosystems Ltd says, “With the advent of IaaS and PaaS delivery models, application development cycles and cost have critically shortened providing major boost to IOT related initiatives.” According to Gartner reports, the public cloud services market in India is projected to grow 30.4 percent in 2016 to total $1.26 billion. The highest growth is expected to come from Infrastructure as a Service (IaaS), followed by Platform as a Service (PaaS). Driven by the demand for speed, flexibility, scalability and access on-the-go, organizations today are fast embracing a cloud enabled solutions.

It is said that by 2020 companies will be competing primarily on service basis. As the service industry is playing its major role in the economy, it brings both opportunities and threats to companies that manufacture and sell technology products. Most of the companies those are making automobiles parts, industrial products, scientific instruments and computing devices are noticing downfall in margins due to which they are expanding more on services part.

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