Can The Spam!

Irrelevant advertising will almost certainly turn consumers against your product

- James Bayhack

We live in an age of digital convenience. This means that when we need something, it's often only a click away. But the same applies when we don’t want something! If you’re being spammed with marketing communications from that one store you reluctantly handed your email address to, it's easy to click on the unsubscribe button and sever communication with the brand. Annoying ads that get in the way of your internet browsing can also be instantly eliminated by using an ad blocker.

So, with all the reasons to not accept communication and so avoid ads, how can companies effectively market goods and services to a potential customer in a way that will be welcomed instead of spurned?

No means no

As more consumers choose to control how they interact with brands and how much – and tend to distance themselves from those that are considered intrusive or bothersome – companies need to develop advertising campaigns that consistently build brand awareness without being annoying. The more low-profile, the more relevant; the more personalised, the better.