Set The Tone

Clearly communicating context can help mitigate gender equality

- Helene Vermaak

Gender inequality is real in the workplace. It is unfair and unacceptable and needs to be addressed at a cultural, legal, organisational and social level. A recent research study undertaken by The Human Edge – Women in Business in South Africa – found that women who negotiate are 67% more likely to receive the feedback that their personal style is intimidating, too aggressive and bossy.

This study revealed that women who disagree in a forceful, assertive way are judged more harshly than men who do the same. This judgement negatively impacts how a woman’s competence, worth, prestige and influence are perceived. Unfortunately, a woman’s forcefulness is more likely to be seen as anger, not strength.

Many organisations are taking steps to promote gender diversity: proactive equity hiring, equal access to developmental work opportunities, taking action against sexist behaviour and sexual harassment complaints, and actively creating an inclusive culture.