“A SAFER COMMUNITY IS MY MAIN PRIORITY”

ULTIMATE SECURITY CEO NASSIM SAID HAS BUILT A HIGH-TECH SECURITY ORGANISATION FROM THE GROUND UP, ALWAYS WITH COMMUNITY SAFETY IN MIND AND AN INSISTENCE ON FAMILY VALUES.

- STEPHEN CROWE

NAME: Nassim Said

COMPANY: Ultimate Security

POSITION: CEO

LOCATION: Sydney, Australia

His part-time job was simply a means to support himself while studying, although Nassim Said soon discovered that working in security offered much more than a way to make money. He found that the industry was a natural fit for him, so he took the plunge by diving into his own fledgling business. He has never looked back.

Nassim migrated from Lebanon at the age of 21 and started working as a security guard in shopping centres to fund his university degree. In 2006, he decided to start his own security company, called Australia Protection Security (APS), and focused on providing security guards. He scored his first client, a shopping centre in the New South Wales suburb of Hillsdale, which the company still serves today.

“Getting involved in the community was my main passion, with a desire for protecting others. A safer community is my main priority,” Nassim insists. “We grew the business based on recommendations – our marketing strategy back then focused on word of mouth, building our reputation and our clientele on trust, family values and recommendations.”

LEADING TECHNOLOGY

In 2014, Nassim realised that the company needed to integrate new technology and security solutions into the company’s business processes to diversify from its security guard services. He decided to purchase the Ultimate Security brand, which had existed since 1980.