Cignal TV President and CEO, Jane Basas, has led the company forward with her emphasis on local content creation.
Television service provider Cignal TV has had many firsts in the Philippines. The company’s president and CEO, Jane Basas, explains that it was the first to offer direct-to-home (DTH) Pay TV; the first to offer high definition; and, with the launch of its over-the-top service CignalPlay, the first to offer multichannel streaming of local and international channels. These are significant milestones for a company that was founded just nine years ago.
Jane joined Cignal TV in 2016, bringing a strong emphasis on innovation. Since then, the company has built new sales and distribution channels, introduced a variety of local channels and products, and forged strategic partnerships with businesses such as mixed media company Epik Studios.
But one of the company’s biggest highlights occurred in 2017, with the launch of Cignal Entertainment – a platform focused on original content production.
“Being a multichannel network, we recognised that, at the end of the day, content is our product,” Jane tells The CEO Magazine. “Providing a way for us to develop content we owned made perfect sense, allowing us to maximise the reach and mileage from our investments.
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