A company’s most important asset isn’t raw materials, transportation systems, or political influence. It’s creative capital—simply put, an arsenal of creative thinkers whose ideas can be turned into valuable products and services. Creative employees pioneer new technologies, birth new industries, and power economic growth… If you want your company to succeed, these are the people you entrust it to. That much is certain. What’s less certain is how to manage for maximum creativity.*
Creative management is a complex process, but mastering it is imperative for those who want to deliver true value.
Besides various other things, creativity is the use of imagination. It is a new way of solving problems and crafting value-adding solutions.
Creativity, by its very nature, is contextual, solution-focused, and futuristic. In creative arts, it transforms words into stories, drama, poems, and songs; canvas and colors into beautiful paintings; and stones into valuable sculptures. In a commercial context, creative thinking may be viewed as a mindset—an innovative solution-seeking mindset.
Management has been defined by its originators as a focused discipline of controlling processes, people, and materials. In the world of business, resources are expected to enhance commercial value.
I visualize creative management as a creativity-driven, customer-focused, and disciplined value creation process that transforms innovative ideas into profit-generating products and services. Thus, it may not be wrong to say that creative management is the genesis of value-creating sustainable commercial enterprises.
innovative ideas and creative management
Creative management is the prime mover of innovative idea-driven entrepreneurship. The transformation of idea into positive cash flow generating products is a multi-functional, dynamic, customer- focused, value creating journey.
In a firm, creative management includes proactive assimilation of required creativity from different functional areas—integration of contextual entrepreneurship to ensure commercial viability, and for sustainability, amalgam of the perspectives of different strategic business partners.
Curiosity, contextual thinking, and questioning as well as learning, unlearning, and relearning are also integral parts of the creative management processes.
why creative management
The present ecosystem is often described as volatile, uncertain, complex, and ambiguous. What next is a perpetual question.
Esta historia es de la edición September - October 2018 de The Smart Manager.
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Esta historia es de la edición September - October 2018 de The Smart Manager.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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Building A Quality Culture
A strong company culture defined by its values, beliefs, and behaviors, has a profound impact on its products and services. More so in today’s VUCA world, where to stay relevant and maintain a competitive edge, it is critical for organizations to build a culture that focuses on quality. Suresh Lulla, author of Quality Fables, elucidates through significant examples how creating a culture of quality is imperative to driving success and productivity.
Customers For Life
The history of General Motors in India can be traced back to the 1920s, when it became the first automotive company to set up an assembly plant in the country. The relationship since then has not been as fruitful as GM would have hoped. GM’s flagship brand, Chevrolet, was introduced in India to build upon the success of the popular Opel marque. However, success has been fleeting at best—an issue that GM India is determined to rectify. It aims to do so by adopting a two-pronged approach: using customer feedback to influence product development, and delivering a superior sales-to-service experience.
The Digital Shift
… technology will radically disrupt HR in the near future. Indeed, it is already changing the way HR works and the role it plays and opening the door to a new type of “digital HR” function.1 The rise of digital and social media is changing the dynamics of HR and creating new ways of hiring, engaging, and retaining employees.
The Story Of Telling
“The best brands are built on great stories,”* this remark by Ian Rowden best captures the strategy of diligent brand building. Much more than attractive logos or the products themselves, what builds a brand is how successfully a story is woven around it. Brand marketers have to be good storytellers indeed.
Complexity Is Simpler Than You Think
Kay Kendall and Glenn Bodinson, authors of Leading the Malcolm Baldrige Way, shatter myths about excellence models such as Baldrige and EFQM.
Proponents of Isolation Never Become Victors
Multilateralism in the political and economic space has always led to frameworks that favor the mighty. WTO was no exception. With agriculture kept out of its purview, it could never become a truly fair and free trading system. China was the only large emerging economy that exploited relative openness in low-cost manufactured goods to take full advantage of the system. Other emerging economies could at best garner minor gains.
A History Lesson (From Year One) for Trump and the Brexit Crowd: Isolationism Has Never Worked!
Professor Stephane Garelli on growing isolationism.
A Win-Win Game
Business is not a sport where some stakeholder has to lose or fare badly for others to do well. Building an atmosphere of trust and transparency between all stakeholders will help companies retain them even during adverse times.
A Sustainable Model
With a total market value of $4.3 trillion and an employment base of at least 1.3 million direct employees and millions of others indirectly employed, platforms have become an important economic force.*Companies today are constantly looking for ways to build platforms—Infosys Ltd announced its plans of monetizing its platforms to make them a $2 billion business by March 2021. But are all platform businesses successful?
Custom Made
…three in four consumers said they receive too many emails from brands, and one-fifth said they could not handle the current volume…69 per cent have ‘unfollowed’ brands on social media, closed their accounts or cancelled subscriptions.*In these times, when the market is flooded with products and services, the most efficent way to engage customers is to offer them customized content. To achieve this, brands need to focus on observing the nuances of individual preferences.
