MUMBAI
Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in the Indian market for over two decades. Today, Kalyan Jewellers is one of the largest jewellery manufacturers and distributors in India with more than 130 showrooms across India and West Asia. The brand’s new boutique showroom at Vashi introduces a new flavor to its store design, presenting a luxurious and re-imagined experience.
The boutique showroom at Vashi is a smaller, cozier space in comparison with the brand’s large-format flagship showrooms. “Here, we focused largely on the ‘Muhurat’ line of wedding jewellery. We further divided it into two sections to showcase the gold as well as the gemstone and diamond offering. This decision was made keeping in mind the preferences of wedding shoppers to spend many hours browsing through the collections, before making their big-ticket purchases. In such a situation, everything from comfortable, ergonomically designed seating to lighting in the showroom to the service provided makes a difference,” explains T S Kalyanaraman.
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Esta historia es de la edición January 2020 de Visual Merchandising and Retail Design.
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