Tyre retailing takes experiential route with Bridgestone Select +

Bridgestone India, one of the leading brands in the passenger car tyre segment, recently launched the country’s first concept store in Pune. Designed by LANDOR & FITCH, the store offers an educative tyre buying and service experience, while redefining the whole retail experience in the category .

Bridgestone India’s recently launched first concept store, Bridgestone Select + in Pune, is a digital led tyre buying and service space that engages, informs and sells. The company plans to roll out similar outlets in other metro cities including Delhi, Bangalore and Hyderabad by end of 2021.

Retail Objective

Tyres, despite being the most critical part contributing to better vehicle performance and safety of the vehicle on the road, continue to garner low involvement from consumers. With these concept stores, Bridgestone India aims to create higher engagement and informative experience for consumers as they avail tyre services in these stores, according to the company statement.

“As a global leader in sustainable mobility and advanced solutions, Bridgestone aims to provide higher value to our customers. With the Bridgestone Select + range of retail stores, we are pioneering to create an innovative retail experience, which allows our customers to make a more informed and engaged purchase decision. Through Bridgestone Select +, we are underlining the difference a superior tyre and tyre service can make,” said Parag Satpute, Managing Director, Bridgestone India.