The ‘XCiting' selfie destination…
Visual Merchandising and Retail Design|October 2020
Crafted by Jumping Goose, the Mumbai-based Tata’s Landmark Xcite store is an out and out destination for Gen Z photophiles and Insta-friendly selfies .
Ankita Ghosh
The ‘XCiting' selfie destination…

MUMBAI

Spread across 5,000 sq. ft., the Tata’s Landmark Xcite store situated in Mumbai, went through a meticulous retail makeover by Bengaluru-based creative agency; Jumping Goose. The store has been conceptualized with the purpose of engaging people in a creative, youthful bubble through the implementation of Gen Z paraphernalia in its design.

Ekta Saran, Brand Head, Landmark says, “The Tata Landmark Group has always innovated and tested new opportunities. It is a special occasion for us as we introduce an outstanding concept store with Landmark Xcite. Keeping in mind the emerging Gen Z and millennials, this concept store is designed to engage with these target audience for a long term. As we unveil Landmark Xcite, we take another step towards staying committed to our promise of providing unique, innovative and offbeat experiences to our customers. We are planning to launch three more Landmark Xcite stores by the end of 2020.”

The new store embraces   t h e persona of a wonderland 1000 light years away; where gender, colour, race and stereotypes are non-existent. The concept is brought to life by the ‘bubbly jelly’, the humanlike shape-shifters dwelling in the ‘Landmark Universe’.

Esta historia es de la edición October 2020 de Visual Merchandising and Retail Design.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición October 2020 de Visual Merchandising and Retail Design.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE VISUAL MERCHANDISING AND RETAIL DESIGNVer todo
The Curated Art Of Window Shopping-Delhi
Visual Merchandising and Retail Design

The Curated Art Of Window Shopping-Delhi

The new AIS Window experience center in Delhi designed by Four Dimensions Retail Design redefines the whole experience of buying window solutions in an immersive spatial narrative that blends storytelling and cutting edge technology.

time-read
4 minutos  |
March 2021
Retail @ Small Town India: Way To Go?
Visual Merchandising and Retail Design

Retail @ Small Town India: Way To Go?

Even as markets get re-adjusted to a post-Covid reality and retail brands realign their business strategies to shifting market dynamics, India’s tier2-3-4…markets might just be what the retail economy needs to get back on growth track.

time-read
3 minutos  |
March 2021
Where the police go to shop - RAJKOT
Visual Merchandising and Retail Design

Where the police go to shop - RAJKOT

Designed by IKS ARCHITECTS, the Dhiraj Police Store in Rajkot, Gujarat, has been conceptualised to craft a unique retail experience. Located in an urban dense fabric on the ground floor of a commercial building near the old city, the government licensed store is designed to serve the police force and associated dignitaries.

time-read
3 minutos  |
March 2021
For the love of Laminates… SURAT
Visual Merchandising and Retail Design

For the love of Laminates… SURAT

The EightxFour Experience Centre by Shivshakti Laminates is an experience centre of a leading laminate and veneer retailer of Surat, created in an erstwhile textile manufacturing unit. Designed by Utopia Designs, the centre’s design focuses on effective display strategies, both tried-and-tested and new, within an industrial vocabulary.

time-read
3 minutos  |
March 2021
Tyre retailing takes experiential route with Bridgestone Select +
Visual Merchandising and Retail Design

Tyre retailing takes experiential route with Bridgestone Select +

Bridgestone India, one of the leading brands in the passenger car tyre segment, recently launched the country’s first concept store in Pune. Designed by LANDOR & FITCH, the store offers an educative tyre buying and service experience, while redefining the whole retail experience in the category .

time-read
2 minutos  |
March 2021
When design enables purchases in a hypermart - DELHI
Visual Merchandising and Retail Design

When design enables purchases in a hypermart - DELHI

Departmental stores are spaces where the functional aspects take centre stage and design is more a matter of simply enabling product purchases. But Kwality Bazaar, Delhi, designed by Aatika Manzar, accentuates the incredibly important role design and aisle planning play in enhancing the shopping experience and thus maximising sales, in a supermarket environment.

time-read
3 minutos  |
March 2021
High on hospitality - RAIPUR
Visual Merchandising and Retail Design

High on hospitality - RAIPUR

Spread over an area of 50,000 sq. ft., and designed by Raipur based Azure Interiors, Clarks Inn Suites,the 52 key suites hotel is all about elevating the experience quotient of the space.

time-read
2 minutos  |
March 2021
The Design Divas…
Visual Merchandising and Retail Design

The Design Divas…

It’s the month that celebrates women with the International Women’s Day observed on March 8th. In this edition, we present three women entrepreneurs working in the retail design space who share their experiences and professional insights in an exclusive interaction with VMRD. Read on…

time-read
5 minutos  |
March 2021
Reformed, restyled & restored - MUMBAI
Visual Merchandising and Retail Design

Reformed, restyled & restored - MUMBAI

Mumbai based Miyabi store designed by NACL ( Natasha Aggarwal Creative Living) is a stress-free fashion space that enables customers to browse and shop in a relaxing retail ambience.

time-read
3 minutos  |
March 2021
A rich narrative with diverse materiality - AURANGABAD
Visual Merchandising and Retail Design

A rich narrative with diverse materiality - AURANGABAD

Pehnawa is a three-storey fashionwear outlet in Aurangabad, designed by Portico Design Concepts. Spread across 5,400sq.ft., the space’s striking design adds its own muscle to the showroom experience.

time-read
3 minutos  |
March 2021