Speed verses quality is a classic balancing act

As the world of content bursts with never-before spread of choice and convenience, developers have a lot to catch up. Can they sacrifice speed for reliability, security, scalability and experience? Or should they use low-code as a tool or as a quick-fix that can raise its head later with other issues? Here’s why OTT applications need a different mix of automation and flexibility. OutSystems Asia Pacific Vice President mark weaser in an email interview with Shubhendu Parth shares how the industry is using AI to move apps across development, test and production environments at a single click. He also touches upon why PWAs, native environments and multi-device worlds have a serious connotation for the developers busy binge-coding for OTT.

- Shubhendu Parth

The pandemic and the ban on Chinese apps in India led to a surge in demand for OTT and other mobile applications in India. how do you see the low-code platform enabling this ecosystem?

According to a study by techARC-Unomer, based on data collected from over five million smartphone users, four out of five (79%) smartphone users in India have OTT apps installed for entertainment needs, and almost 70% of these users have multiple OTT apps installed. With the lockdown across the globe, people are spending more time at home. This has resulted in a massive demand for OTT entertainment apps, which is now the most-common app category among smartphone users in India.

The significant rise in adoption of OTT and other mobile applications creates added pressure for developers and IT staff alike. New applications have to be built faster to meet the needs of the market. Customers have vastly higher expectations when it comes to the quality of the experience, so developers not only need to develop quickly, but the sophistication and refinement of their experiences means that whatever they are building has to be of the highest quality. Finally, because of the scale of the market demand, these new applications need to be of very high-performance, secure, and extremely reliable.