When RJio announced the launch of its ser-vices last year, Siva-kumar Kuppusamy, Founder and CEO, Aerovoyce, had sleepless nights. Not only Kuppusamy, who launched the first VNO (Virtual Network Operator) in the country, but many others like him were of the belief that the future of their business is going to be in doldrums.
The fear lingered that the ultra-affordable pricing would severely hit the MVNO industry, posing a big question mark to the parenting landscape as the number of operators also shrink significantly. The concern was also because of the fact that India was yet to see the light of the day with respect to VNOs. VNOs have played an important role elsewhere in the world, although some success and failure stories go hand-in hand, but they were yet to scratch the surface in India and with RJio, the VNO dream was not taking off.
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