A rich and proud history
Levingers’ long and diverse history began in the early 1940’s when specialist cobbler, Peter Levinger, opened his first “Shoe Clinic” in Johannesburg. Renowned for his dedication and fine craftsmanship, Peter’s loyal customers expanded from Cape Town to Zimbabwe, a feat that allowed him to establish a strong brand that is still in force today, over seven decades later.
A merger with ‘The Shoe Hospital’ in the 1990s resulted in the steady growth of the network, allowing new and technologically advanced stores to open operating under the Levingers brand.
In 2002 Levingers was acquired by a public company Excellerate Holdings. It was in 2011, that Yadhir Mooloo, a highly successful entrepreneur and CEO of Hay Business Consultants, was contracted to give advice on the future development of the brand. At that time the company owned 17 Levingers stores in Gauteng and the strategy was to focus on developing a number of new franchise stores. Putting his franchising knowledge and business expertise to work, Yadhir developed the Operations and Training manuals to enable systems to be standardised across the new franchise stores they were aiming to launch.
“To prove my commitment to the brand, we bought the first Levingers franchise store in Rivonia. Within three months, we had tripled our turnover. We were so happy that we quickly bought another three outlets,” says Yadhir.
Recognising that the brand had great potential, but was getting “lost” within the greater Excellerate Group, Yadhir negotiated a buy-out. In October 2012 he acquired ownership of Levingers Dry Clean & Shoe Clinic and has never looked back since.
Levingers today - A multi-million rand business
Esta historia es de la edición December 2020/January 2021 de Your Business.
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