Restaurateur, Inderjeet Singh Banga, Founder, Pirates of Grill speaks to Food Service India magazine about his success mantra and what it takes to retain loyal customers.
What is your restaurant’s format and how many restaurants are you operating currently under this brand?
Pirates of Grill started out as an exciting new concept in fine barbecue dining. We came up with the concept of live grills on the table, coupled with the story of pirates cooking their own grills. Our first restaurant was in Rajouri Garden, which was a hit among the customers of West Delhi. Our innovative offerings at pocket-friendly prices, made the hungry masses drool for more, making successfull venture. We then expanded to NCR with our second outlet in Gurgaon, at MGF Megacity Mall. We introduced live kitchens and also the first ever Brazilian Churrasco Grill in India. With delicious food grills from all over the world, we opened our outlet in the most popular hub of Chandigarh, and the response has been really good.
As we grew, our epic stories about food and ambience, serving live music along with delectable barbecue grew further. Our most recent addition to our restaurant chain is the new outlet at ‘The Mall of India, Noida’. The new POG is designed keeping in mind the interactive buffet experience.
What is your market positioning, your USP and customer value proposition?
It is a place where you can come to have lively meal with your family & friends. Thus, we try to cater to various palate preferences with our vast offerings, right from salads to soups to starters to main-course to desserts, we have everything. We also make sure that we have some dedicated sections in our menu to offer to our health conscious customers. Our starters are grilled and can be a healthy & wholesome meal.
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Esta historia es de la edición September-October 2016 de foodService India.
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