All About New iPhones, iPad And Services

Continuing with the annual ritual of launching new hardware at the september event, cupertino giant apple took the wraps off three new iPhones, a brand-new apple iPad and announced the pricing of the services unveiled earlier this year.

- Nidhi Singal

Apple has announced the launch of its next-generation iPhones – iPhone 11 Pro and iPhone 11 Pro Max. The 5.8-inch iPhone 11 Pro has been priced starting ₹99,900 and the 6.5-inch iPad Max Pro for ₹1,09,900 onwards.

“iPhone 11 Pro and iPhone 11 Pro Max are the most powerful and advanced smartphones we have ever made,” says Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing. “iPhone 11 Pro has the first triple-camera system in iPhone ... it provides our customers with great range of creative control and advanced photo and video editing features in iOS 13. The Super Retina XDR is the brightest and most advanced display in iPhone and the A13 Bionic chipsets a new bar for smartphone performance and power efficiency.”

The phones have a textured matte glass back and polished stainless steel band, and will be available in four colours. Claimed to boast the brightest display on an iPhone ever, these smartphones feature a new Super Retina XDR display, a custom-designed OLED, with up to 1,200 nits brightness. Super Retina XDR features wide colour support with system-wide colour management and True Tone. It has a 2 million-to-one contrast ratio with true blacks and is more power-efficient, and supports Haptic Touch across iOS 13 to provide app shortcuts.

The new iPhones are powered by A13 Bionic chip that Apple says features up to 20 per cent faster CPU and GPU than A12. As per Apple, A13 Bionic is built for machine learning, with a faster neural engine for realtime photo and video analysis, and new machine learning accelerators that allow the CPU to deliver more than 1 trillion operations per second.