Apple Maintains Its Privacy First Approach: To Introduce Innovative Features

The company prefers to process as much information as possible on the device itself so that only users can see it.

- Nidhi Singal

Apple has always been serious about the privacy of its users. In 2016, it refused to unlock an iPhone for FBI. It even refused to develop a new unlocked version of iOS as it could potentially undermine the security of hundreds of millions of Apple users. Of late, the company has been in the news for privacy-related concerns. Recently, it was reported that some Siri recordings had been passed on to contractors working for the company around the world. Earlier this year, a FaceTime bug allowed the user to hear the audio of the person even before she answered the video call. While such instances are on the rise, the Cupertino giant maintains that it is committed to users’ security and privacy.

Apple says that over many years of building processes for products, the company has learned that privacy is not a feature that you add at the end of the product development process. One needs to take it into account in the beginning itself. If you start designing the product with the user’s privacy in mind, you make a different set of choices and a unique architecture that differs from other companies. Apple calls it ‘privacy by design’.