Local And Global Players Are Wooing Indian Consumers With Music Streaming Services. Differentiation Will Decide Who Wins And Who Loses.
MUSIC LOVERS in India never had it so good. Now there is no need to visit a music store or purchase it online or download it clandestinely (yes, we call it piracy) as nearly a dozen music streaming services, both homegrown and global, are operating in the country. YouTube Music is the latest to join the league that has global leader Spotify, Apple Music, Amazon Prime Music (part of the Prime offering in India) and a bunch of heavily funded Indian players such as JioSaavn, Gaana and Wynk in the fray. All of them offer millions of songs across genres, provide curated playlists and feature Internet radio shows. Add to that the growing number of smartphone users, cheaper data and improved bandwidths (3G and 4G coverage), and one can easily understand why online music streaming and downloads are growing.
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