A few ways that today’s Apple has tossed out, or at least amended, the classic Apple rulebook.
When Steve Jobs came back to Apple in 1997, he didn’t like what he saw, so he set about changing the corporate culture. A decade later, one proof of his success was the fact that the company seemed to follow a rulebook, largely behaving with a consistency that allowed those of us who covered the company to react to wild rumors with phrases like “Apple wouldn’t do that” or “That’s not how Apple does things.”
But in the years following Jobs’s death (go.macworld.com/sj56)—and after the departure of some other Jobs-era executives—Apple has continued to evolve, and, in many cases, it’s torn up the old rulebook. A lot of the changes strike me as being for the better. I feel like after Steve laid down the law in the late 1990s, some policies and decisions were never really reconsidered until the Tim Cook era got into full swing.
Here are just a few ways that today’s Apple has tossed out, or at least amended, the classic Apple rulebook.
BUYING APPS AND KEEPING THEM VISIBLE
When Apple bought the iOS automation app Workflow (go.macworld.com/wkfl), most people assumed that Apple would follow its usual acquisition rulebook: Swallow the company whole, make the existing product disappear, and leave us guessing about what new operating-system features were based on pieces of the technology that Apple had devoured or were created by the people hired as a part of the acquisition.
Esta historia es de la edición September 2018 de Macworld.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición September 2018 de Macworld.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
GAMESIR X2S TYPE C: TURN YOUR iPHONE INTO A SMALL STEAM DECK
If you're serious about getting a better handle on your iPhone gaming, consider a gamepad, an external device that provides physical controls-actual buttons, joysticks, direction pads, and more.
EVERYTHING YOU NEED TO KNOW ABOUT APPLES NEW IPAD PRO M4
HERE'S ALL THE LATEST NEWS ABOUT THE iPAD PRO REFRESH.
EVERYTHING YOU NEED TO KNOW ABOUT THE 2024 M2 iPAD AIR
HERE'S THE LATEST NEWS ABOUT THE NEW IPAD AIR, INCLUDING PRICING. SPECS. AND NEW FEATURES.
Are we in Apple's post-iPad era?
The new Pro and Air raise more questions about where the tablet fits in Apple’s lineup.
ANKER 675 USB-C 12-IN-1: STYLISH DOCKING STATION AND STAND COMBO
The Anker 675 USB-C 12-in-1 Docking Station and Monitor Stand solves several of your laptop's limitations in one user-friendly, stylish, friendly and functional product.
TIMBUK2 CLASSIC MESSENGER BAG: STYLISH UPDATE TO AN URBAN ICON
There was a time when a trip downtown was filled with the hustle and bustle of people. And a lot of those people sported Timbuk2's Classic Messenger Bag-not just bicycle messengers, but also commuters going to work, tourists sightseeing, and anyone else trying to get where they need to go.
Apple needs to become a software company again
The Al features baked into iOS 18 and macOS 15 need to be compelling enough to convince people to upgrade.
Don't expect the Mac Studio and Mac Pro to be updated at WWDC-or in 2024
Updates to the high-end desktop Macs won’t happen until 2025.
Apple's M3 chip lineup is a victim of the times
The chip that was supposed to be the next generation of Apple silicon has suddenly become a footnote in Apple history.
The iPad Pro's M4 chip breaks the rules and changes everything about Apple silicon
Now that the M4 iPad Pro is here, what will this mean for the chips coming to the iPhone and Mac?