VideoTap is an ‘Interactive Smart Video’ ecosystem which is built to deliver the smart video experience seamlessly across connected devices and at scale. Nijhum Rudra spoke to Dilip Venkatraman, Founder and CEO, VideoTap, as to how personalized video concept will change the way consumers are influenced these days.
How will the concept of smart video change the way consumers are influenced?
Consumers do not have much choice when it comes to video content. The control lies on the supply end. The content is viewed the same way the vertical content provider wants the viewer to watch it. Hence, VideoTap is a highly useful for the viewers to have a total control over the content to be viewed. Suppose, if you are watching a movie for the first time, it is better you watch it linearly. However, the consumption is high for the non original viewing such as compilations, trivia and other types of videos for which VideoTap is highly relevant.
What will be the biggest differentiating aspect of VideoTap?
VideoTap’s biggest differentiating aspects are that it is dynamic and personal. also, we have a unique cloud based video tagging, curating and authoring software, Design room, which will help producers to curate their uploaded video content, create ‘smart videos’ and publish them. With Design room a Publisher is able to convert an existing video into an ‘interactive smart video’.
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