In a one on one with PC Quest Deepak Kabu, CEO, ZIOX Mobiles, talks about the brand position in the Indian Market
The brand aims to accomplish online sales of up to 20% of the total sales in this FY 20172018 staggered 15% in the current quarter and 20% in the next quarter. Marketing data and analytics all concentrated to online sales that shall bring Ziox the opportunity to expand their reach to the region and beyond.
What are the range of feature phones and smartphones Ziox have in market?
We have a wide range in feature phones as well in smartphones. Our feature phones starts with the range of 900. We have approximately five models in 1.8 inch and about 8 models in 2.4 inch category. We also have 3 models in 2.8 inch. In 2016 we have launched number of phones like 1.8 inch models are entry level phones and have given us good boost. Ziox have very aggressive price range, if one can compare with the other brands. It goes up to 1200 to 1300 in feature phones.
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