Sharing Isn't Always Caring

In the day and age of the social media, is it that important to share your locations on the Internet?

In general, people tend to share too much on the internet. If you were to scroll through your Facebook feed right now, you would probably spot your friend’s ex-girlfriend’s cousin’s sister ranting away about how all men are pigs and deserve to be castrated. Aside from the usual ‘popcorn-grabbing’ moment, you will also see friends posting up statuses about a new café that opened in town, hawking beans, décor and concept design like many others. If you pay close enough attention, you will notice the area being geotagged as well.

What started out as a trend has since grown into a fully marketable option for marketing and advertising agencies, targeting millennials who are a weird bunch. They are constantly craving for attention and want to be seen in places that ‘social media influencers’ and key opinion leaders (KOLs) ferociously promote because they are the very definition of ‘cool’. But what happens when you share too much of your life on social media, especially when it comes to sharing your location with hundreds and thousands of followers, many of which you have never met before?