The Power-packed Trio

Sonia Hays caught up with the remarkable business leaders Schauna, Alisha and Nadia Chauhan, CEO, Director, and Joint MD, respectively, of Parle Argo for a friendly chat on family, work and being in positions of influence

- Sonia Hays

The Chauhan sisters – Schauna, Alisha and Nadia – have been well-known for their business ventures across the globe. Titles such as ‘Most Influential Woman of India’, ‘Most Powerful Business Woman’, ‘Most Powerful Woman’ and more are constantly bestowed upon these siblings by leading organisations, but they stay true to their roots and continue to empower their employees through their perseverance and hard work. The sisters share their experiences in this exclusive interview with Culturama.

Can you share a little about your role in Parle Agro and working with your sisters?

Shauna: Since we have such demarcated spaces between each one of our responsibilities, there is a wonderful positive synergy between us. Of course, we do have our differences at times, which we resolve. I know when I go to one of my sisters for advice, I can rely on it. If one of us is doing something wrong, we can tell each other with absolute trust. Nadia: I never joined the company at this position (Managing Director and Chief Marketing Officer), but grew into it over a period of almost 18 years. I joined as part of the marketing team and worked on small projects towards revitalising Frooti as a brand. Slowly I started handling many other functions and building larger teams.

Alisha: I handle the CSR for the company. I have started a foundation in my father’s name – the Prakash Jayantilal Chauhan Foundation. We have undertaken a few projects such as infra development of Anganwadis. I hope to be doing a lot more in this department.

How has your father, Prakash Chauhan, a successful businessman himself, influenced you?